About Philip

Philip is a digital marketer, scrum and agile project manager, content strategist and journalist with close to five years commercial experience in digital marketing and project management and expertise over a six-year period in editorial operations.

As a journalist, Philip has written compelling content for multiple print and online publications and companies since 2006.

Philip recently graduated from Dublin Institute of Technology with first- class honours from part-time studies towards a B.Sc in Digital Media, Marketing and Innovation, his elective being Marketing & Project Management.

Currently, Philip is working as a Marketing Executive and Content Strategist for Future Finance Loan Corporation.

Originally from Drumconrath, North County Meath, Ireland, Philip is a longtime resident of Phibsborough on Dublin’s Northside.

Digital Marketing 

Digital Marketing

Digital Marketing

During his part- time studies in Digital Media, Technology, Design and Innovation (elective: Marketing and Project Management), Philip attained knowledge, skills and experience in the following:

  • Developing digital strategies.
  • Scrum and agile project management.
  • Utilising web-based, Scrum and agile project management boards, team collaboration software and workflow applications such as Asana, Trello, Jira, Slack and Evernote.
  • User Experience Research and Design (UXRD).
  • E-marketing and using email marketing and transactional email services, such as MailChimp and Mandrill.
  • Digital product management and ‘Growth Hacking’.
  • Utilising web- based brainstorming boards, such as Padlet and Stormboard.
  • Utilising web- based infographic software, such as Piktochart.
  • On- site and off- site Search Engine Optimisation (SEO).
  • Working with large- scale Content Management Systems (CMS), such as WordPress.
  • Working with Google suite of advertising and communications products, including Analytics, AdWords, AdSense, Grants.
  • Social media marketing and publicity: Facebook advertising and all other aspects of Facebook, Twitter, Google+ and similar such sites, as well as third-party sites and applications that support them, such as Hootsuite and Tweetdeck.
  • Basic knowledge of HTML, CSS, JAVA, C+ and other programming languages (currently developing HTML and CSS skills further).
  • Basic knowledge of Adobe Creative Suite; chiefly, Photoshop, InDesign and Illustrator.

Philip’s skills in Digital Marketing and Project Management were first honed and refined during his time in Entertainment.ie, a thriving website that attracts 2 million unique, monthly users, and has logged over 20 million page impressions.

In what was a unique position, Philip actively worked across two separate departments: the tickets office that was part of Entertainment.ie’s marketing department and the editorial operation of Entertainment.ie. In a unique role that he made his own, Philip bridged those two departments together for the benefit of both the commercial and editorial interests of the company.

In his work with editorial, Philip wrote and conducted advertorial features and interviews with artists for whom Entertainment.ie was ticketing, as well as writing copy for listings and social media posts to promote and publicise events.

In his work with Entertainment.ie’s tickets solution, Philip maintained, updated and utilised Ticketsolve, a marketing and Customer Relationship Management (CRM) platform, which Entertainment.ie’s tickets solution used to process online ticket sales via online channels and telephone. Philip also handled gift vouchers and physical sales on the door at events for which Entertainment.ie ticketed. As part of Entertainment.ie’s inbound marketing strategy, Philip coded, designed and scheduled the sending of online newsletters to a list of over 30,000 subscribers using MailChimp and Mandrill, as well as also developing social media marketing campaigns across various social media platforms using Hootsuite and Tweetdeck.

For lead generation, Philip designed, developed, tested and produced landing pages, website popups, forms, contests & promotions, and email marketing campaigns, using Wishpond.

Scrum and Agile Project Management

Scrum and Agile Project Management

Scrum and Agile Project Management

Philip first honed his skills in Scrum and agile project management during his part-time studies towards a B.Sc in Digital Media, Technology, Design and Innovation (elective: Marketing and Project Management). During college projects, Philip worked as a product owner and a scrum master on a minor project and a major project, both of which Philip’s educators commended and both of which received first-class grades.

Some of the skills Philip attained during his studies include but are not limited to the following:

  • Scrum and agile project management.
  • Utilising web-based, Scrum and agile project management boards, team collaboration software and workflow applications such as Asana, Trello, Jira, Slack and Evernote.
  • User Experience Research and Design (UXRD).
  • Utilising web- based brainstorming boards, such as Padlet and Stormboard.

Since then, Philip has used Scrum and agile project management in almost every role that he’s inhabited: as a marketing analyst; a content strategist; as a journalist; as a part-time musician and part-time music producer. Philip believes that scrum and agile project management can maximise the output of any process in any environment.

Responsive Web Design and Development for Mobile, Tablet and Desktop

Responsive Web Design and Development for Mobile, Tablet and Desktop

Responsive Web Design and Development for Mobile, Tablet and Desktop

As well as working on digital marketing campaigns and strategies, Philip has also designed and developed WordPress.com and WordPress.org websites, along with any accompanying integration of social media channels: Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr, YouTube, Vimeo, SoundCloud.

Philip has also integrated WordPress.com widgets and WordPress.org plugins for e-marketing applications such as Google Analytics, Eventbrite, PayPal, Stripe, MailChimp and Mandrill for clients wishing to showcase a portfolio of their work and market that content towards potential users and customers. Such clients have consisted mainly of writers, journalists, musicians, music producers/engineers, videographers, photographers, as well as print / online publishers, designers and marketers.




Specialising in the arts, Philip writes mostly about literature (poetry, drama, fiction), music, film and theatre. Philip has, however, written on a variety of other topics, such as news, sport, business, technology, fashion, lifestyle, crime and mental health.

Philip’s reviews and features have appeared in print and online publications, including NME, The Irish Post, State.ie, Entertainment.ie and Poetry Ireland Review, among others.

Along with writing, Philip also has experience in editing, layout and design. Philip has strong, working knowledge of Desktop Publishing (DTP) software applications, such as Adobe InDesign, Adobe FrameMaker, Adobe PageMaker and QuarkXPress, as well as web- based infographic software such as Piktochart.

Creative Writing, Copy Writing and Copy Editing

Creative Writing, Copy Writing and Copy Editing

Creative Writing, Copy Writing and Copy Editing

Philip is also a keen writer of poetry, drama and fiction; he graduated with distinction from Manchester Metropolitan University’s MA programme in Creative Writing. During his studies, Philip’s tutors included Carol Ann Duffy, Britain’s current poet laureate; acclaimed, prize- winning poets Simon Armitage and Michael Symmons Roberts; Carcanet Press and PN Review founder and editor Michael Schmidt; Dr Andrew Biswell, official biographer of Anthony Burgess and Director of the Anthony Burgess Centre in Manchester.

Philip’s creative writing work has previously been shortlisted for the Patrick Kavanagh Poetry Award for a first collection of poems. Poems composed by Philip have appeared in Cyphers, Ireland’s long- running poetry magazine, and The Burning Bush 2. Philip’s  literary journalism has appeared in The Irish Post and Poetry Ireland Review (PIR 115).

Philip is currently crafting his first collection of poems, and he is currently in the process of sending poems for publication in literary magazines and journals.

Philip has also written copy and advertorial articles for corporate clients such as Three and Microsoft.

Broadcast Research and Production in Radio

Broadcast Research and Production in Radio

Broadcast Research and Production in Radio

Aside from working for print and online publications, Philip has also worked in radio; he previously worked as a broadcasting researcher and broadcasting coordinator on RTÉ Radio One’s Arts Tonight, a one- hour radio programme, which takes a different approach to the arts with a series of one-hour specials, in- depth one- on- one interviews and panel discussions on the arts. For the show, my tasks and duties included the following:

  • Meeting with producers, directors, designers, presenters and writers to discuss the research needs of a programme.
  • Generating and developing new programme ideas.
  • Conveying findings accurately to others on the production team in report form and compiled broadcast ‘briefs’.
  • Sourcing and researching facts, figures and information using the Internet, libraries, RTÉ’s film and tape archives, specialist collections, picture libraries, museums and government departments.
  • Assessing contributors’ suitability for the programme, researching and booking appropriate people and locations.
  • Booking resources and facilities.
  • Recruiting freelance staff and negotiating fees.
  • Providing administrative support.
  • Briefing the show’s presenter on topics, updated scripts and edited scripts.
  • Sourcing copyright for literary and music sources and gaining clearance for any materials used.
  • Negotiating broadcasting rights and producing information and fact sheets.
  • Providing research to production staff in a clear, concise format and tracking down audio and archive materials.
  • Sourcing interviewees with whom to conduct initial interviews and sourcing and producing vox pop responses to show themes and topics from members of the public.
  • Directing, recording, editing and producing audio packages for broadcast and carrying out direct editing using Hindenburg Journalist Pro and Apple Logic Pro X.
  • Developing a social media strategy for the show and scheduling social media posts on Facebook, Twitter, Google+ and LinkedIn using HootSuite.




As part of the programme of events for First Fortnight, Philip directed an event entitled ‘Mnemosyne Lay in Dust’. The event was a poetry reading in St. Patrick’s University Hospital, Dublin, where noted Irish poet Austin Clarke set his 1966, eighteen- stanza narrative poem, ‘Mnemosyne Lay in Dust’.

Philip successfully contracted Peter Sirr, Gerard Smyth and Doireann Ní Ghríofa– three noted, prize- winning poets- for the reading and, working in the capacity of Q & A facilitator, John Saunders, director of Shine. The event also featured a short video documentary and a post- reading discussion. In preparation for the reading, Philip performed the following:

  • Philip liaised with First Fortnight staff- Project Manager J.P. Swaine; Curator Eithne McAdam; Marketing, Sales, Production Manager David Keegan; Designer Rob Davis; Press, PR and Media Partnership Manager Steve Cummins. In doing so, Philip locked down the production, media and budgetary requirements for the event. Philip also liaised with Pauric Hackett, Tech Manager for First Fortnight, and advised Pauric of technical requirements for the event.
  • To promote the event across social media- Facebook, Twitter, Google+ and LinkedIn- Philip developed a social media strategy and scheduled daily social media posts for the event via HootSuite.
  • To promote the event to email contacts, Philip successfully coded, designed and executed an email marketing campaign for the event, which saw my campaign sent to over 400 contacts from the arts/media/academia in Ireland via MailChimp. View the campaign here.

Voluntary Work

Fighting Words creative writing centre.

Fighting Words creative writing centre.

A firm believer in always giving something back to the community, Philip is a volunteer with Fighting Words, novelist and playwright Roddy Doyle‘s creative writing centre. Philip has facilitated workshops for primary & secondary school students during the academic year as well as during week- long summer and mid- term camps.

Philip continues to support First Fortnight: Ireland’s only arts festival dedicated to challenging the stigma and prejudice attached to mental health.

Current Position

Future Finance Loan Corporation

Future Finance Loan Corporation

Currently, Philip works as a marketing analyst and content strategist for Future Finance Loan Corporation.

Founded in 2013 by three successful entrepreneurs and investors, Future Finance is a fast- growing, pre- eminent, European private student lending company with HQ in Dublin. Future Finance’s mission is to contribute to the future success of high-potential students by providing loans to cover the cost of higher education in the UK and Germany.

An enthusiastic, creative and analytically- driven marketing specialist with a passion for all things digital, Philip works in close collaboration with both Future Finance’s marketing manager and Future Finance’s CMO in developing Future Finance’s brand awareness through digital and traditional marketing.


• Developing marketing materials.
• Executing marketing communications across multiple channels.
• Maintaining corporate social media profiles.
• Building and managing social media community, content and strategy.
• Assisting with SEO, Google AdWords, display advertising and other digital marketing campaigns.
• Co-ordinating the translations of marketing materials as required.
• Providing project support for various marketing initiatives.
• Managing events, booking venues and ordering marketing materials as required.
• Writing, editing and commissioning new, exciting editorial and advertorial content.
• Maintaining and updating Future Finance’s press coverage and press materials.
• Other duties as required.

Key Skills:

• Critical eye for good relevant content on particular subject matter.
• Ability to understand and use various online marketing tools.
• Experienced with Microsoft Office, particularly Excel.
• Comfortable working with web analytics and other marketing data analysis tools with an ability to find the story in the numbers.
• Attention to detail and strong copy writing and proof-reading skills.
• Ambitious and entrepreneurial: willing and able to contribute to the team.
• Driven to learn more and share knowledge across the team.
• Strong administration and organisational skills.

Contact Philip


Contact Philip

A driven and determined self- starter, Philip always has at least half a dozen ideas, at any given time, for reviews and features to pitch to editors.

Philip is always interested in new and exciting opportunities that pertain to digital marketing, digital media, journalism and scrum and agile project management.

If you wish to receive notifications of new posts via email, please subscribe to philipcummins.com by clicking the Follow button under the heading Follow Blog via Email on the right- hand column on this page.

Visit Philip’s LinkedIn page for a detailed, online curriculum vitae.

To read testimonials given to Philip, click here.

If you wish to contact Philip, please use the form below.

Many thanks in advance.

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