About Philip

Philip is a business operations and business growth leader, product manager, project manager, program manager and marketer with over ten years of commercial experience in commercial operations.

Philip graduated from Technological University Dublin (previously, Dublin Institute of Technology) with first-class honours from part-time studies towards a B.Sc in Digital Media, Marketing and Innovation, his elective being Project Management and Marketing.

Currently, Philip works as Head of Mobile Services Business at Huawei Consumer Business Group.

Originally from Drumconrath, North County Meath, Ireland, Philip is a longtime resident of Phibsborough, Dublin 7, on Dublin’s Northside.

Agile Project Management

SCRUM_Lifecycle
Agile Project Management

Philip first honed his skills in agile project management and Scrum during his part-time studies towards a B.Sc in Digital Media, Technology, Design and Innovation (elective: Marketing and Project Management). During college projects, Philip worked as a product owner and a scrum master on a minor project and a major project, both of which Philip’s educators commended and both of which received first-class grades.

Some of the skills Philip attained during his studies include but are not limited to the following:

  • Scrum and agile project management.
  • Utilising web-based, Scrum and agile project management boards, team collaboration software and workflow applications such as Asana, Trello, Jira, Slack and Evernote.
  • User Experience Research and Design (UXRD).
  • Utilising web-based brainstorming boards, such as Padlet and Stormboard.

Since then, Philip has used Scrum and agile project management in almost every role that he’s inhabited: as a marketing analyst; a content strategist; as a journalist; as a part-time musician and part-time music producer. Philip believes that scrum and agile project management can maximise the output of any process in any environment.

Business Growth

Digital Marketing
Business Growth and Digital Strategy

During his part-time studies in Digital Media, Technology, Design and Innovation (elective: Marketing and Project Management), Philip attained knowledge, skills and experience in the following:

  • Developing digital strategies.
  • Scrum and agile project management.
  • Utilising web-based, Scrum and agile project management boards, team collaboration software and workflow applications such as Asana, Trello, Jira, Slack and Evernote.
  • User Experience Research and Design (UXRD).
  • E-marketing and using email marketing and transactional email services, such as MailChimp and Mandrill.
  • Digital product management and ‘Growth Hacking’.
  • Utilising web-based brainstorming boards, such as Padlet and Stormboard.
  • Utilising web-based infographic software, such as Piktochart.
  • On-site and off-site Search Engine Optimisation (SEO).
  • Working with large- scale Content Management Systems (CMS), such as WordPress.
  • Working with Google suite of advertising and communications products, including Analytics, AdWords, AdSense, Grants.
  • Social media marketing and publicity: Facebook advertising and all other aspects of Facebook, Twitter, Google+ and similar such sites, as well as third-party sites and applications that support them, such as Hootsuite and Tweetdeck.
  • Basic knowledge of HTML, CSS, JAVA, C+ and other programming languages (currently developing HTML and CSS skills further).
  • Basic knowledge of Adobe Creative Suite; chiefly, Photoshop, InDesign and Illustrator.

Philip’s skills in Marketing and Project Management were first honed and refined during his time in Entertainment.ie, a thriving website that attracts 2┬ámillion unique, monthly users, and has logged over 20 million page impressions.

In what was a unique position, Philip actively worked across two separate departments: the tickets office that was part of Entertainment.ie’s marketing department and the editorial operation of Entertainment.ie. In a unique role that he made his own, Philip bridged those two departments together for the benefit of both the commercial and editorial interests of the company.

In his work with editorial, Philip wrote and conducted advertorial features and interviews with artists for whom Entertainment.ie was ticketing, as well as writing copy for listings and social media posts to promote and publicise events.

In his work with Entertainment.ie’s tickets solution, Philip maintained, updated and utilised Ticketsolve, a marketing and Customer Relationship Management (CRM) platform, which Entertainment.ie’s tickets solution used to process online ticket sales via online channels and telephone. Philip also handled gift vouchers and physical sales on the door at events for which Entertainment.ie ticketed. As part of Entertainment.ie’s inbound marketing strategy, Philip coded, designed and scheduled the sending of online newsletters to a list of over 30,000 subscribers using MailChimp and Mandrill, as well as also developing social media marketing campaigns across various social media platforms using Hootsuite and Tweetdeck.

For lead generation, Philip designed, developed, tested and produced landing pages, website popups, forms, contests & promotions, and email marketing campaigns, using Wishpond.

Responsive Web Design and Development for Mobile, Tablet and Desktop

Responsive Web Design and Development for Mobile, Tablet and Desktop
Responsive Web Design and Development for Mobile, Tablet and Desktop

As well as working on digital marketing campaigns and strategies, Philip has also designed and developed WordPress.com and WordPress.org websites, along with any accompanying integration of social media channels: Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr, YouTube, Vimeo, SoundCloud.

Philip has also integrated WordPress.com widgets and WordPress.org plugins for e-marketing applications such as Google Analytics, Eventbrite, PayPal, Stripe, MailChimp and Mandrill for clients wishing to showcase a portfolio of their work and market that content towards potential users and customers. Such clients have consisted mainly of writers, journalists, musicians, music producers/engineers, videographers, photographers, as well as print / online publishers, designers and marketers.

Voluntary Work

Fighting Words creative writing centre.
Fighting Words creative writing centre.

A firm believer in always giving something back to the community, Philip is a volunteer with Fighting Words, novelist and playwright Roddy Doyle‘s creative writing centre. Philip has facilitated workshops for primary & secondary school students during the academic year as well as during week-long summer and mid-term camps.

Philip continues to support First Fortnight: Ireland’s only arts festival dedicated to challenging the stigma and prejudice attached to mental health.

Current Position

Huawei Consumer Business Group

Currently, Philip works as Head of Mobile Services Business at Huawei Consumer Business Group covering all of Huawei’s markets across the Anglosphere.

Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains- telecom networks, IT, smart devices and global cloud services-  Huawei is committed to bringing digital products to every individual, organisation and home for a fully connected, intelligent world.

Contact Philip

mailboxes
Contact Philip

A driven and determined self- starter, Philip always has at least half a dozen ideas, at any given time, for reviews and features to pitch to editors.

Philip is always interested in new and exciting opportunities that pertain to digital marketing, digital media, journalism and scrum and agile project management.

If you wish to receive notifications of new posts via email, please subscribe to philipcummins.com by clicking the Follow button under the heading Follow Blog via Email on the right- hand column on this page.

Visit Philip’s LinkedIn page for a detailed, online curriculum vitae.

To read testimonials given to Philip, click here.

If you wish to contact Philip, please use the form below.