Huawei Consumer Business Group

I was lucky to work with Philip during 2019-2021 period when I was a part of Aspiegel Ireland team. While I was focusing on the technical side of HMS, Philip was leading Huawei Mobile Service BD, Marketing and Growth domains in the EU region and we collaborated closely day-to-day.

Philip was personally responsible for bringing Huawei App Gallery to a new level for the region, onboarding multiple partners and app developers to the platform and making those services available for millions of EU end users through AppGallery product. Philip had a personalised approach to every business opportunity, and was instrumental in bringing new partners onboard while at the same time being transparent internally about the progress or any roadblocks thus getting timely support from other teams like engineering or company top management. Philip has strong XFN and collaboration skills which help him to deliver results in a transparent and professional manner, making sure other team’s opinions are heard and considered.

From a personal side Philip is very energized and motivated colleague, who is able to drive any project independently to success or be a part of a bigger team. Philip has been very vocal in company forums and XFN channels by sharing key business updates proactively and in a professional manner. Every time I reached out to him for support he was happy to help and was impressively fast to ‘connect the dots’ in cases where the outcome or ownership was not clear. Such attitude helped Philip to achieve outstanding success in HMS business growth in EU region and Irish market specifically, which created a competitive advantage to existing GMS offering which otherwise would not be possible.

This all together makes Philip invaluable part of any existing or future organisation placing him in a strategic position to redefine what can be achieved. I would be very happy to work with such a professional colleague again if opportunity comes!

Yuriy Solovyev
Senior System Engineering Manager at Huawei Consumer Business Group
Source: LinkedIn

One word immediately comes to mind when I think of Philip and that word is ‘leader’.

Philip is a highly skilled and naturally gifted B2B and B2C business growth leader, business development leader, business strategist and public communicator. What sets Philip apart from his peers, superiors and subordinates is his personal standards: he is never satisfied until he knows that both he and his team are achieving the highest standards possible. He works relentlessly to improve his own skills, knowledge and experience and, as a result, the quality of our team’s output.

Since my very first day in Huawei Philip has been exceptionally helpful towards me in mentoring me to help me understand the strategy, objectives and goals of both Huawei Consumer Business group and Huawei Mobile Services and what we as a team- and I as a team member- can do on a day-to-day basis to work towards achieving those goals. He has, also, assisted me in everything from pointing me to all sorts of useful links to internal tools and platforms for use by Huawei staff, to checking in with me to see how I have been adjusting to Huawei’s unique company culture and introducing me to other stakeholders in the organisation: that is the kind of person that Philip is; apart from being outstanding at his job he, also, takes the time to help others, whether they are new recruits, or experienced personnel in other teams and business units.

As a public speaker Philip is clear, eloquent, persuasive, captivating, and he is comfortable in any situation; whether it is in weekly, or quarterly, reporting meetings in front of senior stakeholders within the organisation, or presenting opportunities, or reports, to clients and customers. No situation ever daunts Philip and he, always, rises to the occasion.

As a leader, Philip ensures that strategic priorities, objectives, goals and KPI’s are clearly established and communicated to the team and that tasks are systematically completed using best practice project management skills in order to achieve those goals. His strategy documents are, always, comprehensive and understandable, his quarterly roadmaps and plans are clear and effective, and his reporting skills and ability to break down key takeaways from reams of data is as helpful for the team as it is impressive.

Philip would be a benefit to any organisation that seeks a natural born strategist, a charismatic B2B/B2C business leader, an inspirational team leader, an excellent product manager, and a dynamic business development professional with an incredible work ethic and a great attitude towards his colleagues.

I cannot recommend Philip highly enough!

Xuying (Cheryl) Li
Business Growth Solution Manager at Huawei Consumer Business Group
Source: LinkedIn

Working with Philip in Huawei over the course of two years from 2019 to 2021 has been an absolute pleasure and an education. Philip is a naturally gifted leader with a great sense of the company’s strategy and vision and how to execute it most effectively. In addition to possessing great communication skills, which he used effectively in a company that has many different languages and cultures, Philip proved himself to be excellent at managing internal stakeholders across the EU region and Huawei’s HQ.

Philip, also, proved himself to be gifted at creating, developing and maintaining excellent relations with Huawei’s app, games, video and music content partners and strategic partners, which are the lifeblood of the Huawei’s Mobile Services ecosystem, particularly Huawei’s AppGallery app and games store, and successfully rejuvenating older, more difficult business relationships that were managed by previous employees.

Above all, Philip has a great sense of how to achieve and fulfill ambitious and aggressive B2B and B2C business growth targets and KPI’s through creative, innovative and ingenious means and he is agile enough to pivot and adjust to Huawei’s dynamic and ever-changing business operations environment whenever it is required. I have always been impressed with Philip’s passion for product, his vision, strategy and skillset for implementing effective B2B and B2C business growth strategies, his empathy for end users of both Huawei’s native apps within mobile services ecosystem and of our content partners’ apps, his natural skillset for leadership, communication and business development, his ability to articulate key findings and takeaways from complex data, his ability to foster great cross-departmental, cross-region internal relationships with key Huawei stakeholders and staff within his own team and his ability to inspire those around him with his peerless work ethic, innovative ideas and outside the box thinking.

I cannot recommend Philip highly enough and I hope to work with him again in the future!

Pengyu (Alfred) Chen
Business Development Manager at Huawei Consumer Business Group
Source: LinkedIn

I have had the pleasure of working with Philip for over a year since September 2019 and in the past year I have recruited hires for a number of roles for Philip’s department.

As the company’s first hire in Ireland and its longest serving member of staff, Philip has been incredibly helpful in advising me on how to navigate personalities and departments within the company given the cross-functional nature of my role. In addition to this, Philip has been clear, concise and collaborative in his communications and interactions with me with regards to his requirements for candidates and the crafting of job descriptions. Most of all, Philip has been empathetic in his understanding of the current market conditions for recruitment and rational in his expectations for roles and for candidates.

It has been greatly beneficial to have Philip involved in the recruitment process and meeting with our candidates during competency based interviews as he has always been able to communicate clearly and effectively Huawei’s unique company culture, examples of mobile products that he has launched and managed for the European market, business cases of local and regional campaigns that he has run for mobile application and mobile games content partners and, most importantly, how and where the potential hires can function, contribute and add significant value to the company’s continuing growth across Europe.

As a recruitment professional and as a colleague, I would highly recommend Philip to any employer seeking a charismatic business leader and team leader who can get people on-board with new features, ideas and strategies; a product manager with a great sense of what satisfies both our content partners and our users; a business development professional who understands the importance of getting to yes; a B2B and B2C strategist with a great sense of where industry trends and competitors are going next; and, most of all, someone who understands that a company’s greatest asset is its people and Philip is someone who has demonstrated on a daily basis an ability to build and maintain strong internal and external relationships with management, staff and partners alike.

I have no hesitation in recommending Philip and his incredible work ethic!

Caitríona Scanlan
Senior Technical Recruiter at Huawei Consumer Business Group
Source: LinkedIn

Working across Huawei’s Ecosystem Development project, I worked with Philip across the acquisition end of the funnel. However, Philip, also, works across Product Management and B2B and B2C Business Growth for our content partners and our users across the UK, Ireland and Europe and he delivered upon the growth plans and strategies for the content partners that we acquired onto Huawei’s AppGallery app store, delivering impressive results in terms of downloads and revenue.

On a daily basis I saw Philip use his finely honed skills and experience in product management, project management, business development, business analysis, business growth, business operations, marketing, communications, strategic partnerships, partner management, stakeholder management and leadership.

Philip added significant value on calls with partners when presenting product overviews, value propositions, growth plans and strategic initiatives and he is particularly good at managing relationships with partners.

I would recommend Philip to any employer seeking a highly skilled product manager, a team leader, a business leader, a senior project manager, a business analyst and someone who is able to articulate and deliver on vision and strategy.

Zhengyi Zeng (David Zeng)
Business Development Manager at Huawei Consumer Business Group
Source: LinkedIn

I worked alongside Philip during my twelve-month contract at Huawei as the Site Reliability Engineer for Huawei’s AppGallery; this is Huawei’s app store, which is a key product within Huawei’s mobile services portfolio.

Philip was a tremendous help when I joined Huawei. As the first and longest-serving employee within Huawei’s mobile services division in the company’s European HQ in Dublin, Philip spent a great deal of time helping me, and other new recruits to the Dublin team, to adjust to Huawei’s unique company culture. He was, also, particularly helpful in sharing the latest news and updates regarding the direction which each product within Huawei’s mobile services portfolio was taking, announcing new strategic partnerships that the company had formed, and communicating the market performance across Ireland, the UK and Europe of each of Huawei’s apps and, also, the market performance of the consumer devices on which those apps functioned.

Working closely with Philip on Huawei AppGallery, I saw him use his unique skill set in leadership, communications, business operations, project management, business analysis, business development, marketing, stakeholder management, and team-building on a daily basis.

I would highly recommend Philip to any employer seeking an excellent business operations leader, a highly skilled product manager, a diligent project manager, an insightful business analyst, and someone who can knit teams together very quickly and effectively.

Daniel Mikolajczyk
Site Reliability Engineer at Huawei Consumer Business Group
Source: LinkedIn

Working with Philip was great! Full of ideas and a willing contributor to the overall team, he is, also, able to take ownership of projects from inception to delivery.

I especially enjoyed Philip’s sense of humor and his ability to have a positive outlook even when our noses were to the grindstone.

I look forward to working with him again one day!

Anderson King
Business Development Manager (Games) at Huawei Consumer Business Group
Source: LinkedIn

I worked with Philip for more than a year and I quickly discovered his excellent leadership skills. He was always approachable, encouraging and motivating to the whole team.

Philip shared his vast project management experience with the team. His innovative approach and dedication to the Lean Six Sigma methodologies and principles opened up new ways of achieving our goals.

He successfully applied his expertise in stakeholder engagement and negotiation with high profile companies to integrate the most important Irish apps into the Huawei Ecosystem (Huawei AppGallery).

I would 100% recommend Philip.

Eloy Garcia Nunez
Site Reliability Engineer at Huawei Consumer Business Group
Source: LinkedIn

When I joined Huawei on a six-month fixed term contract, Philip could not have been more welcoming towards me nor could he have been more helpful towards me. Philip spent a great deal of time and effort in updating me and communicating to me the status and complexity of the tasks that I had to complete for the implementation of the IT infrastructure at Huawei Mobile Services’ Dublin offices.

On a daily basis, I saw Philip use his unique skill set in leadership, business operations management, project management, business analysis, business development, marketing and communications, vendor management, stakeholder management, and team-building to name only a few.

It was a pleasure to work with Philip, because not only did I learn a lot from Philip, and not only was he generous with his knowledge sharing, but, most of all, Philip is one of the most honest, decent, down-to-earth and approachable managers that I have ever met in an office environment. Philip is a people person first and foremost and his unique and wide-ranging skill set comes after that.

Not only did Philip show great qualities and enthusiasm in his day-to-day role as Business Operations Manager, but he was also very involved in creating a culture within the Dublin office of Huawei Mobile Services, and he was very heavily involved in setting up social activities and initiatives for team building and team bonding.

I would recommend Philip to any hiring manager, any recruiter, or any company seeking a hard-working, people orientated Business Operations Manager with a unique and versatile skill set in leadership, business operations management, project management, business analysis, business development, marketing and communications, vendor management, stakeholder management, and team-building to name only a few. I cannot recommend Philip highly enough.

Chunzhe Zhou
IT Engineer at Huawei Consumer Business Group
Source: LinkedIn


I worked very closely with Philip Cummins during my time in Continuum.

Philip excelled in his role as a Project Manager, exhibiting outstanding organizational skills and high levels of productivity. He was able to manage and address very high volume of works and projects to all my teammates equally, maintaining high standards for accuracy and quality.

Philip also had an excellent rapport with the many constituents served by our office including employers, clients and other professional organizations.

It was a pleasure to work with him.

Francesco Valentini
UX Designer at Continuum
Source: LinkedIn


Philip joined Axonista at a time when we were in between project managers and the organisation required a transformational project manager who could freshen up the project management process within Axonista and refine our project management process.

What the organisation required was someone to introduce a strong, durable and robust agile project management process; to introduce a documentation culture; to manage internal and external stakeholders, so that the design and development teams could design and develop without distractions; to bring strong leadership and communication skills to the organisation; to rejuvenate the scrum ceremonies; and, finally, to add new features to the Ediflo product roadmap in the capacity of a product owner.

Suffice to say that Philip completed all of the above while building, maintaining and strengthening inter-team relationships and maintaining good, fruitful relationships with all of Axonista’s customers. Communication between management and the design and development teams was much more effective after Philip joined the organisation he led on many exciting projects and products that have since shipped and have been enjoyed by millions of users around the world.

I would recommend Philip to any organisation requiring a project manager, product manager, or product owner with skills and experience in project management, product management, product ownership, digital strategy, leadership, communications and business development.

Colin Bennett
Software Engineer at Axonista
Source: LinkedIn

Future Finance Loan Corporation

In working with Philip, I have found him to be a pleasure to work with: he’s professional, hard working and brings plenty of enthusiasm and passion to any task or project on which he is working.

I collaborated with Philip whenever he was working on marketing collateral for campaigns, advertorial articles for publication in print and online publications, email marketing campaigns, and when he was working on any marketing content that required an FCA compliance check and final approval from me.

I would highly recommend Philip for any roles that require:
• a passionate marketer with a flair for content creation and strategy;
• an excellent communicator with a proven ability to work cross-functionally with multiple stakeholders;
• a driven, results and solutions-orientated team player;
• an intelligent, professional-at-all-times individual.

Amer Bhatti
Director of Compliance at Future Finance Loan Corporation Ltd.
Source: LinkedIn

Myself and Philip were colleagues at Future Finance during a sharp growth phase in operations there. Philip was a very engaging colleague that always made work seem like a better place to be.

We interacted on a number of projects and I would have no hesitation in recommending Philip and as great addition to any team.

Eoin Clarke
Associate Director of Legal at Future Finance Loan Corporation Ltd.
Source: LinkedIn

I have found Philip to be highly engaging and diligent while working at Future Finance. His charismatic personality affords an effortlessness and ease to tasks I’ve worked with him on. He has been of particular help in converting a BI solution to something that can be communicated with great efficacy, a keen sense of the target market. Creating an interesting yet entertaining infographic that conveys the right message with the right tone.

I have found Philip to be a creative thinker and possess a can-do, self-starter attitude. Philip is a pleasure to work with and I can see him making great strides as he progresses with his career in marketing.

Patrick Collins
Associate Data Scientist at Future Finance Loan Corporation Ltd.
Source: LinkedIn

While I was working in Future Finance, I found Philip to be an excellent communicator, an employee fully comfortable and engaged while working cross-functionally with stakeholders from other departments across the company, and a charismatic individual with a talent for securing buy-in from key members from other departments in the company for the purpose of marketing projects and initiatives for Future Finance’s inbound marketing activity.

Philip has been particularly influential in redeveloping the automated communications that Future Finance borrowers receive from the operations department via the IT department. Demonstrating a clear flair for content and communications, Philip developed the company’s tone of voice style guide and redeveloped the layout and design of our 100+ email templates for the purposes of keeping our communications consistent, better managing our relationships with borrowers, and using best practice guidelines from other brands whose target market is, like Future Finance, that of millennials. Philip has also been key in developing Future Finance’s video content for the purposes of informing customers and potential leads as to how Future Finance student loans work and to inform our target market about the application process.

As a marketer with a creative, think-outside-the-box mindset, a talent for finding the answers in data, and as an employee who contributed greatly to the office culture in Future Finance, I have found Philip to be a pleasure to work with during my time in Future Finance. I have no doubt that Philip will make great strides in his career as a marketer as his passion for marketing and communications is palpable.

I have no hesitation in recommending Philip to any employer seeking a marketer with a flair for content and communications.

Ian Levine
Operations Analyst at Future Finance Loan Corporation Ltd.
Source: LinkedIn

During our time in Future Finance, I have found Philip to be highly engaging, diligent and an excellent communicator. Philip has been of particular help to the IT department in developing copy and content for the redesign of Future Finance’s desktop and mobile sites, and he had an immediate sense of Future Finance’s target market.

As Product Owner in Future Finance, and with Philip’s knowledge of agile project management, it was easy for me to communicate to Philip how IT estimated the complexity and priority of marketing tasks and story points and how and why I assigned the level of precedence that I did on marketing tasks that Philip flagged with IT.

A pleasure to work with, I would recommend Philip for any roles that require a marketer with a great sense of target market, UX and customer journey, agile project management and content and communications.

Brian McCabe
Product Owner at Future Finance Loan Corporation Ltd.
Source: LinkedIn

Personable, diligent, hard-working, and a motivated self-starter are the phrases that come to mind when I think of Philip.

I’ve had the pleasure of knowing Philip since he undertook employment in Future Finance during August 2015. During this time, I often assisted Philip in generating customer contacts for marketing competitions, promotions and campaigns; contacting customers for marketing purposes, such as surveys and mailing lists; given updates to Philip on the status of borrowers’ loans, and, often, on a day-to-day basis, consulted with Philip on operations data for the purpose of preparing marketing materials for the marketing operation of the company.

Above all, I was impressed with Philip’s ability to clearly and efficiently communicate and illustrate how marketing is functioning on a day-to-day basis and his ability to find the story in the numbers and craft content around that story. And, of course, Philip’s remarkable generosity with his time and his knowledge of his chosen field.

Philip would be a true asset for any positions requiring a diligent, hard worker with a phenomenal work ethic who has the knowledge and ability to analyse marketing reports and craft content to market via social media, blogging, e-marketing and branding on physical marketing materials, and any roles requiring a personable individual with excellent interpersonal and communication skills.

I have no hesitation in recommending Philip to any employer, and he comes with my highest and my most sincere recommendation.

Shane O’Neill
Operations Analyst at Future Finance Loan Corporation Ltd.
Source: LinkedIn


An excellent writer, always on deadline with publishable copy and a thorough gentleman to boot. I couldn’t recommend Philip highly enough.

John Balfe
Music Editor at Entertainment.ie
Source: LinkedIn

I’ve always found Philip to be hard working, diligent, punctual and consistently innovative in his approach. Philip worked well within a team dynamic but more than capable of working independently on his own initiative. Results driven and target focused, Philip excelled under pressure and always delivered when it counted. Phil will excel in whatever he applies himself to and I look forward to working with him again in the future.

David Keegan
Account Manager at Entertainment.ie
Source: LinkedIn

Bachelor of Science (Hons) in Digital Technology, Design and Innovation (Elective: Project Management and Marketing) 

Throughout the academic year during our studies in DIT toward a B.Sc in Digital Digital Technology, Design and Innovation (Elective: Marketing and Project Management), Philip and I worked together in close collaboration as Product Owner and Scrum Master, respectively, across two semesters and two teams comprising of students undertaking each of the three streams on the course: Marketing and Project Management; Coding; Design.

During weekly seminars in DIT Kevin Street, daily scrums with the team, online team meetings via Google Hangouts and planning and implementation meetings in DIT Kevin Street, Philip proved himself to be a highly organised, hard-working individual with excellent communication and leadership skills. He continually demonstrated excellent technical and organisational abilities with the many digital applications that we utilised during the course: Google Hangouts, Google Drive, Google Docs, Slack, Trello and JIRA. He was also generous with his knowledge, experience and research around the latest, best practices in project management and marketing and he would regularly communicate research findings, such as reports, articles, infographics and video tutorials, with other team members.

Above all, I was impressed with Philip’s ability to clearly and efficiently communicate project requirements, project scope and risk to the team during sprint planning meetings. Not forgetting, of course, Philip’s fantastic sense of humour and his camaraderie, which facilitated harmonious group relations and knitted the teams together quite quickly. Whenever morale within the team dipped, Philip picked up his fellow students through good days and bad days. The dynamics within the teams would not have been as harmonious without Philip’s personable manner and his excellent people management skills.

As a project manager and a marketer, Philip would be a true asset for any employer requiring a hard-working, self-starter with a phenomenal work ethic, excellent communication skills and natural leadership skills who can manage and service relationships within teams as well as with superiors, such as our tutors and mentors on the course.

I have no hesitation, whatsoever, in recommending Philip to any employer and he comes with my highest, most sincere recommendation.

David Kirwan
Student on the Marketing and Project Management stream
Source: LinkedIn

Responsive Web Design, Development, Content and Marketing for Mobile, Tablet and Desktop

I commissioned Philip to design, develop and market a website for my professional portfolio and to improve the visibility of my profile, online, as a writer and publisher.

After approaching several agencies to pitch for my business, Philip successfully pitched to me and, shortly after winning the commission, he furnished me with a Gantt chart that detailed the timeline for the project delivery of the website, which Philip completed over a period of two weeks.

As part of this package, Philip also furnished me with two, detailed PowerPoint decks: one that advised me on how I could best maximize engagement with leads for new business and increase the visibility of my profile, online; a second that was a fully comprehensive, how-to manual on how to use and update the back the backend of my WordPress website, which I have since found to be easier and more straightforward than I first envisioned.

Throughout the entire process – before, during, and after delivery – I found Philip to be a highly reliable, consummate professional. He is hugely engaging, highly skilled, very diligent, charismatic and particularly brilliant at explaining digital/online terminology and strategic ideas that would be otherwise incomprehensive to me, personally. I also found Philip to be particularly proactive at keeping me up to speed on the progress of the creation of the website and showing me best practice examples of portfolio sites.

Philip is reliable and possesses a great attitude towards his work, he is a true professional, and I would highly recommend his service to anyone wishing to create an online portfolio of work to showcase to potential clients and generate leads. He comes with my highest recommendation.

Kieran Furey
Poet and Publisher
Source: LinkedIn

The Irish Post

Philip produced creative and quality work, often to tight deadlines, and is particularly knowledgeable about the subjects he is passionate about.

Steve Cummins
Digital and Entertainment Editor of the Irish Post
Source: LinkedIn