Every role I have taken has added a layer — a new market, a new challenge, a new discipline. What follows is an honest account of that journey: not a list of duties, but a record of what I actually delivered and what I learned doing it.
Professional Experience
Product Lead
Vodafone Business, Dublin · January 2024 – Present
Promoted to expanded ownership of Vodafone Business’s Marketplace platform and strategic portfolios across SaaS, Cloud, and Cybersecurity. Full P&L accountability, cross-market alignment with Vodafone Group, and player-coach leadership of a cross-functional Product POD.
- Reduced onboarding friction and accelerated time-to-value across managed service portfolios by establishing scalable API and integration frameworks — enabling faster enterprise customer activation.
- Own strategic direction and roadmap across the Vodafone Business Marketplace platform and multiple product portfolios, balancing near-term commercial delivery with long-term platform investment and making tradeoff decisions legible to both engineering and senior business stakeholders.
- Lead cross-functional Product POD as a player-coach — setting OKR-driven operating rhythms while contributing directly to roadmap, discovery, and delivery alongside the team.
- Act as senior product voice with ELT and Vodafone Group, securing funding and alignment for multi-year product initiatives and cross-market programmes.
- Own Cybersecurity Managed Services roadmap end-to-end: AI-powered SOC, SIEM, Managed Firewall (Palo Alto, Fortinet), and Endpoint Protection (Lookout, InTune, Defender for Endpoint, Trend Micro).
- Manage security product distribution through Exclusive Networks and Exertis — co-developing channel GTM motions, commercial models, and enablement materials.
- Partner with Microsoft, Vodafone Group, and key technology vendors to co-develop managed service offerings that grow ARR.
- Lead and develop Product Managers within the POD, building succession pathways and long-term capability aligned to portfolio expansion.
Senior Product Manager
Vodafone Business, Dublin · January 2023 – January 2024
Joined to lead enterprise product strategy across Microsoft CSP, Azure Cloud, and Cybersecurity Managed Services in a complex matrix organisation. Multi-million Euro P&L, roadmap governance, GTM, and commercial optimisation.
- Drove 25% portfolio adoption growth over 18 months through strategic roadmap prioritisation, pricing optimisation, and service expansion across Microsoft CSP and Cloud portfolios.
- Defined and delivered Security Managed Services roadmap from inception through launch — covering SOC, SIEM, Managed Firewall, and Endpoint Protection, including pricing, positioning, enablement collateral, and sales training.
- Delivered GTM execution for Microsoft Copilot integration and Azure Professional Services, coordinating cross-functional squads through planning, launch, and in-life optimisation.
- Secured Vodafone Group funding for multi-year product initiatives through compelling C-level roadmap alignment across local and Group teams.
- Acted as central product voice across Sales, Marketing, and Commercial teams — creating launch playbooks, pricing frameworks, and stakeholder communications for every major release.
Lead Product Manager
Huawei Consumer Business Group, Dublin · January 2020 – January 2023
Led product development across Huawei’s Mobile Services platform — AppGallery, Petal Search, Petal Maps — spanning 18 global regions. Owned platform roadmaps, API and SDK tooling, monetisation strategy, and developer ecosystem growth at scale.
- Drove 300% MAU uplift in flagship territories through scaled GTM campaigns, developer acquisition programmes, and strategic partner onboarding.
- Grew active users 30% YoY across 20+ markets by launching monetisation and engagement tooling — CPM, CPI, CPC, CPS — and affiliate growth frameworks.
- Owned AppGallery platform roadmap across 18 global markets, onboarding major brands including Revolut, Bumble, AIB, RTÉ, and Booking.com through structured API integration frameworks and SDK support.
- Delivered integration tooling, API documentation, and launch playbooks that reduced partner onboarding time-to-market and friction for developer integrators.
- Initiated developer research programmes identifying onboarding and retention friction — outputs fed directly into the Developer Growth Toolkit launch.
- Hired and led a multidisciplinary team of Product Managers and Business Development Managers, running performance reviews, team rituals, and structured capability-building.
Senior Product Manager
Huawei Consumer Business Group, Dublin · April 2018 – January 2020
Owned UK/IE digital ecosystem product strategy across AppGallery and Huawei Mobile Services, with responsibility for C-level commercial partnerships across fintech, media, and eCommerce.
- Defined a growth roadmap for AppGallery and in-market mobile service integrations including payment, loyalty, and localisation features.
- Managed GTM for developer APIs and SDKs tailored to UK/IE regulatory and consumer environments, acting as senior point of contact for C-level partnerships.
- Led cross-functional squads in early experimentation and partner enablement, influencing global platform roadmap direction from the UK/IE market.
Product Manager — Huawei Cloud Europe
Huawei Consumer Business Group, Dublin · October 2017 – April 2018
- Defined product positioning for Huawei Cloud’s European expansion through market research, competitive analysis, and SWOT.
- Managed stakeholder alignment across China HQ and European teams to drive coherent go-to-market execution.
Product Manager
Axonista, Dublin · October 2016 – September 2017
Brought in to transform product management practices at a Dublin-based B2B SaaS video platform serving enterprise media and broadcasting clients globally.
- Defined and executed roadmap for the Ediflo B2B SaaS video platform — managing backlog, agile delivery, and UX workshops with enterprise media and broadcasting clients.
- Introduced a structured agile delivery process, documentation culture, and scrum ceremonies — transforming how the product and engineering teams collaborated.
Product Manager
Future Finance Loan Corporation, Dublin · August 2015 – October 2016
Product and marketing role at a regulated FinTech student lending platform operating across the UK and Irish markets.
- Optimised end-to-end customer onboarding UX across web and mobile, reducing application drop-off and improving conversion for student loan applicants.
- Built university and broker partnerships expanding B2B distribution across the UK.
- Developed the company tone of voice, redesigned 100+ email templates, and led video content strategy for customer acquisition and education.
Product Operations Manager
Entertainment.ie, Dublin · January 2010 – August 2015
One of Ireland’s leading entertainment platforms — covering film, music, theatre, and live events. Responsible for the full product roadmap across web, iOS, and Android.
- Delivered 50% YoY growth in ticketing clients through strategic partner acquisition and platform enhancement.
- Grew advertising partners 30% through commercial product development and audience growth initiatives.
- Oversaw full product roadmap across web, iOS, and Android — managing feature prioritisation, partner requirements, and platform performance.
Education
B.Sc (Hons) Digital Technology, Design and Innovation
Technological University Dublin · First-Class Honours · Part-time · 2014 – 2015
Elective: Project Management and Marketing
MA Creative Writing
The Manchester Metropolitan University · 2008 – 2010
BA (Hons) Literature
University of Liverpool · 2003 – 2007
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